Cornerstones
The two cornerstones of a successful online business are generating large amounts of targeted visitors and converting those visitors into sales. One of these cornerstones without the other is useless - you could be selling a wonder product with the perfect sales pitch, but if no-one visits your website you will not sell any. Conversely, you could throw all the traffic in the world at a website but if your visitors cannot figure out how to complete a purchase you still will not sell anything.
Website Optimization
Our website optimization service tackles the latter issue by improving the percentage of your visitors that become your customers.
We begin by reviewing your website and attempting to identify any obvious areas of improvement where customers may be having difficulty, or issues that may be confusing them. Once we have remedied these we draw on our experience and start considering more subtle issues and changes that are not obvious but may have a surprisingly positive effect on your conversion rates.
This process is subjected to vigorous testing and results analysis. We keep a close eye on every change we make and how it performs. Positive changes are kept and negative changes are dropped.
When we finish optimizing your website we know exactly how much we have improved it and exactly how we got there. This means that we leave you to continue in the same fashion so that your site remains successful.
Online Marketing
Once you have an optimized website that successfully sells to your visitors and a large percentage of them end up becoming customers, the next obvious step is to increase the number of visitors. There are many ways to market your website online to generate more traffic and we can design and implement a campaign to do exactly this.
Kai Media can design, run and monitor an online marketing campaign to drive more visitors to your website. We will use one or more of our marketing techniques depending on your budget and strategy. These include Search Engine Optimization and Pay Per Click advertising, among other methods.
Our online marketing and website optimization service is priced at £30 an hour with a minimum commitment of 10 hours.
Contact us for further information.
